November 23rd, the Friday after Thanksgiving, means Black Friday to most, but Monadnock Buy Local and other independent business alliances across the country are urging citizens to take back the Friday after Thanksgiving and celebrate Plaid Friday instead. Skip the long lines and frantic crowds, and enjoy a different kind of shopping experience – a day that is enjoyable and leisurely, that builds real relationships and supports your local economy.

Why the plaid in Plaid Friday? We ask citizens to wear plaid on November 23rd to make their support for locally- owned businesses and
community visible – reinforcing their own commitment, while giving others a reminder to think local first. There are so many people who value buying locally, but they get swept up in the holiday sales frenzy and forget their commitment. Plaid Friday can be an anchor, reminding citizens about the importance of shopping at independent businesses and grounding them to their own commitment buy local.

–Wearing plaid, a fabric with unique colors woven together into a larger pattern, represents the many diverse independent businesses that together form the tapestry of a strong local economy. “What could be a bigger contrast from Black Friday than plaid?” said Tracy Keating, owner of Life is Sweet Candy Store in downtown Keene. “Just the visual alone is fabulous.”

In the Monadnock Region of New Hampshire, ten independent businesses act as Plaid Friday Hubs, starting conversations about buying local and answering questions about the effort. Hubs take photographs of shoppers donning plaid for a Plaid Friday Collage. Monadnock Buy Local also raffles off items throughout the day on our Facebook Page to draw more attention to the effort.

Plaid Friday is the kick-off event for our region’s Shift Your Shopping Campaign. The buzz of this day draws more attention to our movement and builds momentum that lasts through December 31st, the last day of the campaign. By shifting 10% more of our holiday spending to locally-owned and independent businesses, we give a true holiday gift to our community.

Let’s take back Black Friday and celebrate Plaid Friday. We hope you, your friends, neighbors and family will wear plaid in your community on November 23rd –reminding us all to think local first this holiday season and beyond.

Monadnock Buy Local is a network of locally-owned and independent businesses and organizations working together to encourage more people to “think local first” to help our local economy grow: