Ithaca’s downtown businesses hope to supplant the traditional post-Thanksgiving buying frenzies with Shift Your Shopping, a set of three themed shopping days aimed at promoting local business over big box stores this holiday season.

From November 23 to 26, the holiday season will start with Plaid Friday, then celebrate Small Business Saturday, and end on a sweet note with Cider Monday. Allison Graffin, Downtown Ithaca Alliance marketing director said the weekend draws attention to both the importance and impact of shopping locally.

The Friday after Thanksgiving marks the unofficial start of the holiday shopping season, and the Downtown Ithaca Alliance is working to keep spending local. If Black Friday crowds sound like a nightmare, “Plaid Friday” in downtown Ithaca promises a tamer alternative. If Cyber Monday sounds a bit too cold and impersonal, perhaps “Cider Monday” sounds like a more appealing option.

Since 2013, the city of Denton’s Shop Here on Purpose (SHOP) program has coordinated a “Shop Small Saturday” event the Saturday following Thanksgiving. While SHOP Denton is inclusive of all businesses within the city limits of...

Individuals across the Monadnock Region pledge to wear plaid on November 23rd to show their support for the local economy Keene, NH – Monadnock Buy Local’s ninth annual Plaid Friday Event is set for Friday, November...

MEDIA CONTACTS Jen Risley, Executive Director, Monadnock Buy Local, 603-499-7950 Karen Marzloff, Executive Director, Seacoast Local, 603-205-1378 On November 1, the seventh annual Shift Your Shopping holiday campaign launched...