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Local Ithaca Store Owners Look to Christmas Shopping Weekend

Ithaca’s downtown businesses hope to supplant the traditional post-Thanksgiving buying frenzies with Shift Your Shopping, a set of three themed shopping days aimed at promoting local business over big box stores this holiday season.

From November 23 to 26, the holiday season will start with Plaid Friday, then celebrate Small Business Saturday, and end on a sweet note with Cider Monday. Allison Graffin, Downtown Ithaca Alliance marketing director said the weekend draws attention to both the importance and impact of shopping locally.

‘Shift Your Shopping’ Weekend Seeks to Boost Local Stores

The Friday after Thanksgiving marks the unofficial start of the holiday shopping season, and the Downtown Ithaca Alliance is working to keep spending local. If Black Friday crowds sound like a nightmare, “Plaid Friday” in downtown Ithaca promises a tamer alternative. If Cyber Monday sounds a bit too cold and impersonal, perhaps “Cider Monday” sounds like a more appealing option.

Denton, TX SHOP Looks to Shift Shopping Local

Since 2013, the city of Denton’s Shop Here on Purpose (SHOP) program has coordinated a “Shop Small Saturday” event the Saturday following Thanksgiving. While SHOP Denton is inclusive of all businesses within the city limits of Denton, it’s primarily focused on small...

Ninth Annual Plaid Friday Event

Individuals across the Monadnock Region pledge to wear plaid on November 23rd to show their support for the local economy Keene, NH - Monadnock Buy Local's ninth annual Plaid Friday Event is set for Friday, November 23, 2018.  Individuals will wear plaid on Plaid...

LIBA Members Rally to Launch the Shift Your Shopping Contest

LIBA Members Rally to Launch the Shift Your Shopping Contest

December 10, 2014 Folks in Louisville are always looking for a good party, and the standards are high in this town. We do, after all, host the Kentucky Derby, where all business stops for the first week in May. So what better way to distribute our Shift Your Shopping...

Shift Your Shopping – A National Template Gone Local

Shift Your Shopping – A National Template Gone Local

Below you will see the poster created by High Country Local First in the NC High Country. Enjoy their creation and their message below — a great look at how a local group used the SYS message and assets to customize their own holiday campaign! “We used the SYS...

Shift Your Shopping Monadnock Style

Shift Your Shopping Monadnock Style

December 16, 2014 From November 1st to December 31st each year, Monadnock Buy Local (Southwestern New Hampshire) works extra-hard to ensure our spending matches the values we support. To make our “think local first” message stronger, we engage in the Shift Your...

Louisville Local Holiday Contest in 5th Year

The Louisville Independent Business Alliance is applying the Shift Your Shopping campaign idea to their annual holiday contest. Formerly called the Holiday Passport Contest, this year shoppers can enter to win $1,000 shopping spree by collecting receipts from 5 member...

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Support Your Local, Independent Merchants

Let’s build an annual tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more relaxed, fun, and rewarding gift-buying experience.

If you join us in shifting those dollars to locally owned, independent businesses, we’ll all generate 2-3 times as much economic activity in our community than if we had spent our money at a national chain.

Other Campaigns Promoting Local & Independent Businesses

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