Here’s a quote from Carol L. Schroeder’s blog post about Small Business Saturday:

In addition to creating buzz about your own store for Small Business Saturday, don’t forget to use this opportunity to get the media in your area talking about the importance of supporting locally owned businesses. (If you need talking points, go to your Buy Local organization or AMIBA.)  Because as Alyssa Gregory states on The Balance, “One of the best features of Small Business Saturday is the boost it gives to the idea of community.”

Carol L. Schroeder, Specialty Shop Retailing

Be sure to read Carol’s full post: Small Business Saturday Success