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Louisville Local Holiday Contest in 5th Year

The Louisville Independent Business Alliance is applying the Shift Your Shopping campaign idea to their annual holiday contest. Formerly called the Holiday Passport Contest, this year shoppers can enter to win $1,000 shopping spree by collecting receipts from 5 member businesses in the newly titled “Shift Your Shopping Contest.” “Shopping locally is truly a gift to the community, as evidenced by our recent study showing how much money remains circulating in the Louisville area,” said Michael Jones of Highland Cleaners. “One of the reasons we changed the name from Holiday Passport to Shift Your Shopping Contest is that we want to make it clear what we are encouraging people to do, which in turn makes us a stronger city.” The recent study of Louisville-area businesses that Michael refers to shows that for every $100 spent a locally-owned, independent business, $55 is reinvested locally, whereas only $14 is reinvested when that same money is spent at a national chain. (Civic Economics, Oct. 2012) LIBA now has over 500 members, and considers them to be their biggest public education tool. “Our organization is very grass roots,” says Jennifer Rubenstein, Director of LIBA. “We do our best to supply our members with the materials they need to get the ‘Buy Local’ message out.” Materials distributed to members free of charge include gift tags with a buy local message, Buy Local Guides that...

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Weekly Tips For Retailers to Make the Most of Shift Your Shopping

By Becky McCray, November 2015 Shift Your Shopping sounds like a great idea, but how do you make it work in a local retail business? What do you need to do today to make more sales throughout the holidays? To help local business people answer those questions, I’ve started a series of short weekly action steps. If you’re a retailer, you can use these yourself. If you’re part of an association, alliance, group or organization, you can send them to your retail members. Each article is posted here at Small Biz Survival. You can adapt the articles to use in your regular email newsletter, in your own emails, or as articles in your newspaper. Any way you can think of to help these articles reach more retailers, you have my permission to do it as long as you list me as the author. When we all coordinate our message, we’ll multiply our efforts and reach more potential customers. Throughout the series, we’ll cover adding the campaign logo to your social media accounts, report on other local businesses, shine a spotlight on our communities, get ready for Small Business Saturday, give support to local causes, talk about our local suppliers and service providers, talk about our customers, introduce our people and thank everyone for their support of the community this year. You can see the archive of all the emails...

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Tools and Resources

Support Your Local, Independent Merchants

Let’s build an annual tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more relaxed, fun, and rewarding gift-buying experience.

If you join us in shifting those dollars to locally owned, independent businesses, we’ll all generate 2-3 times as much economic activity in our community than if we had spent our money at a national chain.

Other Campaigns Promoting Local & Independent Businesses

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