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Local Ithaca Store Owners Look to Christmas Shopping Weekend

Ithaca’s downtown businesses hope to supplant the traditional post-Thanksgiving buying frenzies with Shift Your Shopping, a set of three themed shopping days aimed at promoting local business over big box stores this holiday season.

From November 23 to 26, the holiday season will start with Plaid Friday, then celebrate Small Business Saturday, and end on a sweet note with Cider Monday. Allison Graffin, Downtown Ithaca Alliance marketing director said the weekend draws attention to both the importance and impact of shopping locally.

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‘Shift Your Shopping’ Weekend Seeks to Boost Local Stores

The Friday after Thanksgiving marks the unofficial start of the holiday shopping season, and the Downtown Ithaca Alliance is working to keep spending local. If Black Friday crowds sound like a nightmare, “Plaid Friday” in downtown Ithaca promises a tamer alternative. If Cyber Monday sounds a bit too cold and impersonal, perhaps “Cider Monday” sounds like a more appealing option.

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Ninth Annual Plaid Friday Event

Individuals across the Monadnock Region pledge to wear plaid on November 23rd to show their support for the local economy Keene, NH – Monadnock Buy Local’s ninth annual Plaid Friday Event is set for Friday, November...

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Tools and Resources

Support Your Local, Independent Merchants

Let’s build an annual tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more relaxed, fun, and rewarding gift-buying experience.

If you join us in shifting those dollars to locally owned, independent businesses, we’ll all generate 2-3 times as much economic activity in our community than if we had spent our money at a national chain.

Other Campaigns Promoting Local & Independent Businesses

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