Get Engaged

Ways to Participate in Shift Your Shopping

  • Use the Shift Your Shopping banner image on your social media pages, website, ads…
  • Download the Shift Your Shopping logos to use in your ads, promotions, social media pages, etc., during the holidays
  • Ask social media followers to post to social media using one of our templates
  • Be part of Shift Your Shopping For Good, our new program encouraging customers to shop local businesses giving a portion of purchases to charity.
  • Distribute Public Service Announcements (PSAs).  These professionally-produced PSAs are designed for you to provide your local radio stations and help spread the pro-local message where it will do the most for you–in your own community. All broadcast radio stations are required to air occasional PSAs as a condition of using public airwaves.

    1. “Boost Your Local Economy” (30 seconds) introduces some of the economic benefits of choosing local and independent.
    2. “You Shouldn’t Have” takes a light-hearted approach to deliver the “buy local” message while playing up the value of giving unique gifts from indies rather than generic items (co-branded with AMIBA, which also provides PSAs you can use year-round).

  • Link to this site from your business site and mention it in your newsletter
  • Download a poster for your store. Customized versions of Shift Your Shopping ads/posters also are available.

More Holiday Campaign Ideas and Resources to Instigate a Year-Round  Pro-Local Business Initiative in Your Community

The American Independent Business Alliance

AMIBA - American Independent Business AllianceWebsite »  | Facebook » | Twitter »

AMIBA is dedicated to helping independent businesses and communities organize effective public education campaigns and broader pro-local initiatives. Their primer on building effective “buy local” campaigns is available free upon request (pdf). AMIBA provides a wide array of seasonal “go local” graphics, activity ideas & more.

Shift Your Shopping for Good

Attract custoshop-for-good-logo-sixdegrees-website-story_transparentmers to your business while helping every cause in town. Use Causetown (free during Shift Your Shopping) to offer a portion of purchases to any charity customers choose. Visit the Causetown Website or Facebook Page to learn more.

Independent We Stand

independent_we_standWebsite» | Facebook » | Twitter »
IWS Provides a wide array of articles and tools to promote the pro-indie business message, including many with holiday themes. See their collection of free holiday-themed posters (pdf) here.

Small Biz Survival

Website» | Facebook » | Twitter »
A community space for small town business people, plus articles and presentations on rural issues. SBS provides articles on entrepreneurship, marketing, economic development and tourism. Also see tips for retailers, service providers, and any other business for the holidays!

Small Business Saturday

Small-biz-saturdayWebsite» | Facebook » | Twitter »

Now in its fifth year, Small Business Saturday has made a big impact in shifting much of the post-Thanksgiving shopping media coverage to focus on independent retailers.

Plaid Friday

Plaid-Friday-logoThe creative and joyful independent alternative to big box Black Friday. Plaid is the new black!

Website » | Facebook » | Twitter »

Sample Local Holiday Advertisements, Events, and Other Ideas

Sample Ads

  • Asheville, NC
  • Oakland, CA
  • Somerville, MA
  • Portland, ME

Show us yours! Email a description and link or image file to:

Sample Events

  • Ashville, NC
  • Oakland, CA
  • Holiday Buy Night – Community Shopping Mallternative
  • Somerville, MA
  • Portland, ME

Tell us about your events! Email a description and link to:

Sample Activities

  • Oakland, CA
  • Gift guide
  • Concierge
  • Pledge / Holiday Challenge

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