Get Engaged

Ways to Participate in Shift Your Shopping

  • Be part of Shift Your Shopping For Good, our new program encouraging customers to shop local businesses giving a portion of purchases to charity.
  • Distribute Public Service Announcements (PSAs).  These professionally-produced PSAs are designed for you to provide your local radio stations and help spread the pro-local message where it will do the most for you–in your own community. All broadcast radio stations are required to air occasional PSAs as a condition of using public airwaves.

    1. “Boost Your Local Economy” (30 seconds) introduces some of the economic benefits of choosing local and independent.
    2. “You Shouldn’t Have” takes a light-hearted approach to deliver the “buy local” message while playing up the value of giving unique gifts from indies rather than generic items (co-branded with AMIBA, which also provides PSAs you can use year-round).

  • Ask your social media folowers fans to share the Shift Your Shopping image
  • Download the Shift Your Shopping logos to use in your ads, promotions, social media pages, etc., during the holidays
  • Ask social media followers to post to social media using one of our templates
  • Link to this site from your business site and mention it in your newsletter
  • Download a poster for your store. Customized versions of Shift Your Shopping ads/posters also are available.

Finding or Starting a “Buy Local & Independent” Group in Your Community

AMIBA – American Independent Business Alliance

AMIBA - American Independent Business AllianceAbout » | Community Trainings | Facebook » | Twitter »

AMIBA’s publication, ”Building Buy Local Campaigns that Shift Culture and Spending,” now is available free upon request (pdf).


BALLE – Business Alliance of Local Living Economies

BALLE - Business Alliance for Local Living EconomiesAbout » | Our Fellowship  » | Facebook » | Twitter »

Banking Locally

Learn why and how to easily move your money from big banks to community banks and credit unions–see the Institute for Local Self-Reliance banking page 

Local Holiday Campaign Ideas – Pick and Choose

The Shift Your Shopping collaborative is about bringing together ideas from across North America so that local communities can pick and customize the ones that suit them. Consider participating in any of the following proven campaigns:

Shift Your Shopping For Good

Attract customers to your business and help every cause in town at the same time. Use Causetown (free during Shift Your Shopping) to offer a portion of purchases to any charity customers choose. The actor Kevin Bacon is starring in a video to stir up even more excitement and turn this into the biggest small business give back event on the planet.

Visit the Causetown Website or Facebook Page to learn more.

Plaid Friday – November 29

The creative and joyful independent alternative to big box Black Friday.

Website » | Facebook »

America Unchained!

America Unchained
See AMIBA’s page with Holiday “Buy Local” Event Ideas for many more examples and stories.

Buy Local Week

Buy Local WeekStarted by BALLE, Buy Local week is a reminder that we should all take a moment to think first about whether we can buy those gifts at local, independent businesses. Support these critical economic and community institutions first!

Get event ideas, downloadable files and more here.

Sample Local Holiday Advertisements, Events, and Other Ideas

Sample Ads

  • Asheville, NC
  • Oakland, CA
  • Somerville, MA
  • Portland, ME

Show us yours! Email a description and link or image file to:

Sample Events

  • Ashville, NC
  • Oakland, CA
  • Holiday Buy Night – Community Shopping Mallternative
  • Somerville, MA
  • Portland, ME

Tell us about your events! Email a description and link to:

Sample Activities

  • Oakland, CA
  • Gift guide
  • Concierge
  • Pledge / Holiday Challenge

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