Shift Your Shopping Launches 3rd Annual Campaign

Shift Your Shopping Launches 3rd Annual Holiday Campaign

Local and Independent Businesses Coalition and 160 Partner Organizations across the nation encouraging everyone to Choose Local and Independent This Holiday Season 

November 1st, 2013 — Shift Your Shopping, an coalition of over 160 local business organizations, today announced the launch of the 3rd annual Shift Your Shopping Holiday Campaign.  From November 1st to December 31st the campaign will encourage everyone to Choose Local & Independent businesses for their holiday purchases.  Making the shift to Local Independents is one of the fastest ways to build strong local economies and create jobs in our community.[i]

The campaign, now in its third year, is lead by The American Independent Business Alliance in partnership with the Business Alliance for Local Living Economies, The Institute for Local Self-Reliance and 160 Local Business organizations across North America.  Shift Your Shopping will encourage residents to Choose Local and Independent businesses for their holiday season purchases.  A 2013 survey of Independent Businesses by the Institute for Local Self-Reliance showed Independent businesses in communities with an active “buy indie/buy local” campaign run by a local business/citizen alliance saw revenues grow 8.6% in 2012, compared to 3.4% for those in areas without an alliance.[ii]

Shift Your Shopping will kick off on November 1st and run through the end of December.  A list of participating organizations can be found here.  Organizations wishing to participate in Shift Your Shopping can sign up online, for free, here.

Joe Grafton, Chair, Shift Your Shopping Steering Committee says

“We are thrilled to roll our the third annual Shift Your Shopping Campaign.  A growing body of research shows clearly that local independent businesses create more value in a local community and we hope this campaign helps to raise further awareness and shift more purchasing behavior towards local independent businesses”

A complete list of “Shift Your Shopping” events, participants and examples of local campaign activity can be found at the campaign website:

ABOUT Shift Your Shopping

Media Contact:
Joe Grafton, Director of Development & Community Engagement, American Independent Business Alliance & Chair, Shift Your Shopping Steering Committee
Phone: 617.669.9861
Email: joe <at>

For the press: 
Visuals of local businesses in holiday décor including and interviews with entrepreneurs can be arranged, upon request.


[i]American Independent Business Alliance – The Multiplier Effect of Local Independent Business Ownership –

[ii] Institute for Local Self-Reliance – Survey Finds Independent Businesses Benefit from “Buy Local First” Campaigns, But Challenges Loom –

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