On Friday, November 30, the Louisville Independent Business Alliance (LIBA) and University of Louisville will take locals and students out to tour neighborhoods full of unique local businesses. The second annual Holiday Cards Tour (U. of Louisville teams are named the Cardinals) will visit several neighborhood commercial districts.
The tour is part of a multi-pronged campaign by LIBA to drive more people to “Choose Local and Independent” for the holidays. Tour participants also can play in LIBA’s “Shift Your Shopping Contest,” for a chance to win a $1,000 shopping spree. Anyone making a purchase (of any amount) from five participating businesses will be entered into the contest, which includes a drawing for the $1,000 spree and other prizes.
“Our goal is to expose our faculty, staff and friends to many of the shops and restaurants that make Louisville such a special place,” said John Drees, one of the event organizers and Director of Communications for U of L’s Belknap Campus. “This event supports the local business community and helps our shoppers find many items you can only find in these unique stores.”
Activities will begin with festive drinks and a light breakfast at the University Club. Participants will then board a bus for a series of stops, including several stores that will be open only to the group. The group will return to the University Club for a closing reception featuring free holiday decorating and mixology demonstrations and samples, hot hors d’oeuvres and door prizes.
LIBA director Jennifer Rubenstein said, “We were excited to work with the University on this project. Part of the reason people come to University of Louisville is the city itself, and we’re happy to help show it off while supporting the businesses that make Louisville unique.”
LIBA seeks to help local entrepreneurs thrive while preserving the unique character of Louisville and vicinity. The group promotes buying locally through efforts such as its online and print directories, educational campaigns and providing a strong, unified voice for independent businesses.
LIBA and Louisville also drew national attention for its exceptional pro-local work when it hosted the national conference of the American Independent Business Alliance in April.