For media coverage of the 2011 campaign, visit The Latest »
Press Releases
Announcing Shift Your Shopping: Choose Local and Independent for the Holidays
Holiday Shopping Impact Studies by Institute for Local Self-Reliance
- Consumers have been increasingly seeking out locally owned, independent businesses.
- Independent businesses in communities with grassroots Buy Independent / Buy Local programs have reported much stronger sales for four straight years in annual surveys by the Institute for Local Self Reliance. See the 2010 report from ILSR.
Trends for 2011
- Increased demand for quality goods and service, which are the hallmark of locally owned, independent businesses